A gold standard Connection
Issue: 
Offer a stable Internet connection to a retail operation in temporary locations.
Solution: 

Telstra’s Next G™ network and Telstra Turbo™ Gateway

3G M2M Benefits:

  • Strong connection
  • Increased customer and staff satisfaction

The flexibility of operating with a casual retail presence is highly desirable for some vendors and service providers. They can avoid the costs of long-term leasing arrangements and move their operations around to different localities according to a program that suits them. The availability of Casual Mall Leasing fills this gap and allows temporary tenants to set up island style kiosk arrangements, often in highly-trafficked central areas of a shopping centre.

The drawback of this type of lease is that the infrastructure services available to the operator are not as robust as that offered to permanent shop tenants. This is particularly the case for telecommunications access, where even a basic phone point might not be available. It may not be critical for some small vendors to have Internet access, but for those who require it, there is the necessity of using a 3G network. But because shopping malls are often multi-level concrete structures, ensuring that the equipment used maintains signal strength is vital.

For Gold Buyers Australia, casual mall leasing is the preferred method of their operational presence. However, for an organisation that purchases used jewellery at an international market price, a quick and robust Internet connection is vital. When customers sell their gold, a variety of information must be recorded and stored in off-site databases before the transaction can be completed. Some of this data relates to the gold market, whilst other customer and item details are required to comply with legislation regarding dealing in second hand goods. Entering this information can be a lengthy process when multiple items are being traded and a drop-out in the Internet connection can be frustrating for customers and staff alike.

“I’ve certainly seen a total drop off in complaints from my field managers,” says Ms West. “Plus the equipment fits easily and discretely into our stands without cluttering the counter space with cables.”

Ms Annabel West, WA/SA State Manager

In the firm’s operations in Western and South Australia, an ideal approach was provided by their IT consultants, KLB Systems, who have extensive experience in the challenges faced with Point of Sale operations. They recommended the Telstra Turbo Gateway, a 3G modem-router that offers a strong reception capability coupled with reliable WiFi networking. Provided by local Telstra dealer ML Systems, the Turbo Gateways have performed extremely well in the sometimes difficult set-up locations Gold Buyers operates from.

Annabel West, the WA/SA State Manager for Gold Buyers Australia says that since they started using the Telstra devices they have seen huge improvements in their connectivity. “I’ve certainly seen a total drop off in complaints from my field managers,” says Ms West. “Plus the equipment fits easily and discretely into our stands without cluttering the counter space with cables.”

In some cases where the point of sale has been in a heavily shielded or subterranean situation, the Turbo Gateway’s facility to connect to a larger external antenna has made the critical difference in maintaining a signal.

For businesses that do operate in mobile or temporary leasing situations, the Telstra Turbo Gateway offers a solution that copes well with interior and variable locations. Especially if for you, a stable Internet connection is gold.

Please fill in the form below to download this case study.